Tuesday, May 08, 2007

Victory Dance

We're doing a little victory dance today as it was just announced that Powderhorn has won the 2006/07 Best Overall Marketing Program from the National Ski Areas Association. The announcement was made yesterday in California during the NSAA National Convention. Powderhorn was up against other resorts from the US and Canada. Winners are broken down into categories based on size. Congratulations to these other winners...

Up to 99,999 visits: Powderhorn Resort, CO
100,000 – 250,000 skier visits: Angel Fire Resort, NM
250,000 – 500,000 skier visits: Stevens Pass, WA
500,000 or more skier visits: Okemo Mountain Resort, VT

So what does that really mean? Well we won for our text messaging program. So if you are on our text message list, THANKS! Powderhorn was one of a small handful of resorts across America that started using this form of marketing. To put it quite frankly...it's cheap for us, and hopefully delivers good information and deals to you, our loyal customers. Those on our text message list will be the first to hear about the opening of the mtn. bike trails and receive specail deals throughout the summer and next season. If you want to be in the loop, just text the word DEALS to 95495. It's a free service and you can opt out anytime.

Thanks again to those of you that jumped on board this year!

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